Your Favourite Artist’s
Favourite Platform
From hands-on development to smart pr, we back artists who actually move the culture.
Helping you not flop (strategically)
Building a Fanbase
We help artists turn listeners into people who actually stick around. From finding your niche to understanding who you’re making music for (and why they care), this is about growing an audience that feels real - not random.
Branding & Visuals
We help artists look like the artist - not just someone posting online. From your visual identity to how your pages actually feel, this is about clarity, consistency, and building a world people recognise.
Niche Identifiers
Define your corner of the internet. We’ll help shape your niche identity with standout taglines, coded content ideas, and creative prompts to use.
Not sure where to start?
If you’re not sure what you need yet, start with the scroll check audit
It’s a clear, honest look at your brand, your socials, and where things could be working harder - plus what to focus on next.
Campaigns
Campaigns
Standout artists we’ve had the pleasure to work with :)
Alessi Rose
grentperez
Only The Poets
Annika Bennett
Holly Humberstone
Labels we've collaborated with
*
Labels we've collaborated with *
Selected past experience through the UTR network and personal consultancy
We got tired of seeing good artists get ignored.
So we built under the radar pr - a home for artists who should be everywhere, but aren’t yet.
Annalisa Dirago - Warner Records
“UTR’s vast knowledge of pop music and fandom really shone through. They brought tremendous energy and passion to every task and was an excellent addition to the team during their time in the office.”
This could be you tbh
Jacob Rickard - lemontank young writers’ room
It’s always a pleasure to work with UTR, particularly thanks to their encyclopaedic knowledge of new pop music, their elite creative thinking and top-tier team-working vibes.’
anti-gatekeepers
anti-gatekeepers
What’s Happening
From the Insta feed:
