Music’s your thing,
Getting it heard is ours.
Finding what’s next, building it too.
*
Finding what’s next, building it too. *
under the radar is a new-gen music platform and creative agency championing tomorrow’s artists. Part discovery, part development & always artist-first.
Content / Branding / Strategy / Promo
Our Services
Building a fanbase
Map the full fan journey, from first listen to loyal stan. We’ll guide you through smart DM tactics, pinned comment tricks, thank-you messages that convert, and a Close Friends strategy that builds real exclusivity. It’s not just about numbers, it’s about connection.
Tone of Voice
We’ll rewrite your Spotify, Instagram, and TikTok bios so they actually sound like you. Includes a one-line pitch for press or DMs, plus tone tweaks to make sure every word feels on-brand and built to connect.
Branding & Visuals
A curated visual moodboard to lock in your aesthetic. Includes a custom colour palette, font pairings, shoot inspo, and brand keywords you can use across bios, captions, and content. Your world, but more defined.
Real Storytelling
Build the story behind your sound. We’ll help craft the “lore” of your artist persona, project, or era, plus smart ways to reveal it online over time, so fans feel like they’re uncovering something bigger.
Niche Identifiers
Define your corner of the internet. We’ll help shape your niche identity with standout taglines, coded content ideas, and creative prompts rooted in your audience’s world, from playlist names to TikTok hooks that actually stick.
Creative Campaigns
Make your release feel like an event. We’ll give you creative, non-cringe promo ideas and ways to get your friends and fans genuinely hyped, not just reposting out of guilt.
Labels we've collaborated with
*
Labels we've collaborated with *
Selected past experience through the UTR network and personal consultancy
This could be you tbh
Annalisa Dirago - Warner Records
“UTR’s vast knowledge of pop music and fandom really shone through. They brought tremendous energy and passion to every task and was an excellent addition to the team during their time in the office.”
Jacob Rickard - lemontank young writers’ room
It’s always a pleasure to work with UTR, particularly thanks to their encyclopaedic knowledge of new pop music, their elite creative thinking and top-tier team-working vibes.’
For artists building something real.
Fill out the form and let’s figure out how we can help you grow, launch, or glow up, without breaking the bank:
anti-gatekeepers
anti-gatekeepers
Latest Features
Follow our Instagram.
