anti-gatekeepers

anti-gatekeepers

A woman in a vintage convertible car, wearing sunglasses, a headscarf, and rings, pointing towards the camera with sunlight and a tree in the background.
Hands browsing through a vinyl record collection labeled 'soul/ funk/ hip-hop' in a wooden crate.
A young woman with long dark hair holding a coffee cup, standing inside a room with a window reflecting a person in the background.
A young man with short brown hair smiling and leaning forward in a dark room.
Two women pose in front of a large billboard with graffiti. One woman is in the foreground, wearing a tan jacket and making a gesture with her hand. The other woman is in the background, crouching and making a peace sign.

Campaigns

Campaigns

Standout artists we’ve had the pleasure to work with :)

Four blue hand-drawn stars on a black background
Young woman with shoulder-length hair wearing a light blue button-up shirt, standing outdoors near trees with sunlight filtering through.
Four young men standing in a circle against a warm orange background, seen through a fisheye lens.

Alessi Rose

Maisie Peters

Only The Poets

Annika Bennett

A simple line drawing of a smiling flower with a happy face.
A young woman with dark hair lying on a brown leather couch, wearing a white t-shirt and light-colored pants, looking at the camera.

Holly Humberstone

Labels we've collaborated with

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Labels we've collaborated with *

Selected past experience through the UTR network and personal consultancy

Universal Pictures logo with the globe and the words 'Universal' and 'Universal Music Group' in white text on a black background.
Warner Music Group logo in black and white, featuring a stylized 'W' inside a circle and the company name to the right.
Text saying 'BECAUSE MUSIC' in bold white letters on a black background.
Logo for Nsanity Records with bold white text on a black background
A young woman with curly hair, wearing sunglasses, a dark brown cap, and layered necklaces, biting a gold chain, dressed in a black argyle sweater and denim shorts.

We got tired of seeing good artists get ignored.

So we built under the radar pr - a home for artists who should be everywhere, but aren’t yet.

join the roster

Annalisa Dirago - Warner Records

“UTR’s vast knowledge of pop music and fandom really shone through. They brought tremendous energy and passion to every task and was an excellent addition to the team during their time in the office.”

This could be you tbh

Jacob Rickard - lemontank young writers’ room

It’s always a pleasure to work with UTR, particularly thanks to their encyclopaedic knowledge of new pop music, their elite creative thinking and top-tier team-working vibes.’

What’s Happening

From the Insta feed:

ranked returns for our february updated ratings! 🏆 deservedly, @erinlecount takes the top spot after releasing her brand new EP and proving she’s in a lane of her own and @devongabriellaa gets the biggest lift with a jump of +3🪽 new entries
THE OFFICIAL UTR LIVE 2 AFTER PARTY ! if you thought the night was over after the gig… think again. straight after, same spot, good energy, DJ set from Ames and the UTR gang 🌟 if you’ve already got tickets to the gig, this also inclu
under the radar: live is BACK! the most exciting night of the best emerging artists on the planet right now, live from The Finsbury, London on March 18th 🌟 for Volume 2, we’ve curated another all women line up consisting of pop queen @lilykno
the girlies really showed out the past few weeks! we’ve updated our most loved playlist with so many of our faves, scroll for a little preview and check out the full update with the link in bio 🌟 cover @madhavi.devi @steviebill_ #newmusic #
had to bring this format back for the unreal pop that’s coming out of the emerging scene, you’re in for your next obsession with these 🙂‍↕️ #newmusic #popmusic #musicdiscovery #newartist
@deyyessx is very much one to watch 🌟 #newmusic #musicdiscovery #deyyess
just some tunes we’ve been loving lately! 🔂 #newmusic #musicdiscovery #indiemusic #newartist
your weekly dose of great music is here again, we’ve updated headphones on with some really great tunes we’ve discovered over the past week, link in bio ! 🎧 cover @abbypowledge @annika.kilkenny #newmusic #indiemusic #musicdiscovery #n